Fred Boucher
BrandAddicts

Vespa

No nostalgia, no dogma. 
The legendary brand needed to ride forward and rise above imitations. This new eye-popping, trail-blazing brand identity makes Vespa a fun, insolent statement of self-expression.  

Agency: Interbrand
Role: Creative Director
Scope: Positioning and strategy, look and feel, style guide, offline, online and environments

 
 
vespa logo for svg-03
 
 
VEspa assets
 

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