Fred Boucher


No nostalgia, no dogma. 
The legendary brand needed to ride forward and rise above imitations. This new eye-popping, trail-blazing brand identity makes Vespa a fun, insolent statement of self-expression.  

Agency: Interbrand
Role: Creative Director
Scope: Positioning and strategy, look and feel, style guide, offline, online and environments

vespa logo for svg-03
VEspa assets

All photographs appearing on this page are the property of their respective owners.