Fred Boucher
BrandAddicts

Standard Chartered

An iconic financial monogram, a symbol of partnership between East and West, a famous Premiership sponsoring emblem. A carefully crafted and enduring mark. Untouched since 2000.

Agency: Brand Union
Role: Creative / Design Director
Scope: Positioning, logo design (current), look and feel (updated), guidelines, large scale brand campaign.

SCB LOGO FOR WEB

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