Fred Boucher


I'm a Creative Director & Brand Consultant and my job is to help organisations look, feel and become as amazing as they genuinely can be. I help leading consultancies create, advise and run remarkable branding programmes for their key clients.

From iconic logos to user-centric experiences, from nail-biting details to nailing big ideas, from studio darkrooms to bright boardrooms, from industrial corporates to fashion hotshots, from one-man wonders to epic team journeys, from logic to magic, here's a taster of design value through selected work samples.

My role covers all creative aspects of a brand programme, and it usually spans strategic and operational phases, where design thinking makes the difference. Here's a selection of activities I can lead, shape or add value to.

Branding & Identity Design
Brand Strategy
Naming & Architecture
Experience Design
Creative Concepts


Art Direction
Digital Design
Environments & Products
Adobe CC & Sketch



User Experience Design
UX from Interviews to Testing
IA and Navigation
UI and Interaction design
Digital Marketing Strategy

Implementation, Launch
Design Management
Team Management
Strategic & Creative Pitches
Workshop Design and Lead