Fred Boucher

Dot Art

A domain name is like an estate address.
For artists though, .com or .xyz are like meaningless suburbia.
At last, there's now a place where the Art World can thrive and live forever, in all its beautiful and perplexing greatness.
Welcome to .Art

Agency: Interbrand
Role: Creative Director
Scope: Positioning, naming, logo and visual identity, online and offline applications

DotArt_Brand Elements_15042016



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