Fred Boucher
BrandAddicts

Abdul Latif Jameel

The largest Toyota dealership network across the Middle East needed a new direction. Building on the strength and quality of their service, we made it a guiding light for the regional industry.

Agency: Siegel & Gale
Role: Creative Director & Brand Consultant
Scope: Positioning, logo and identity, look and feel, guidelines, annual report design, website design, paper engineering, dealership experience.

 
Brand territories presentation

Brand territories presentation

Brand strategy & moodboards

Brand strategy & moodboards

Brand territory video for Abdul Latif Jameel, the Middle East's largest Toyota network.
ALJ logo
Visual Design

Visual Design

ALJ_City.jpg
Visual Identity development and Brand Architecture

Visual Identity development and Brand Architecture

Dealership branding

Dealership branding

Brand photography style creation  Photography by Lee Mawdsley, Art Direction by Clive Rohald

Brand photography style creation
Photography by Lee Mawdsley, Art Direction by Clive Rohald

Homepage Destop vs Tablet

Homepage Destop vs Tablet

Printed Collateral

Printed Collateral

Style guides

Style guides

Popup Annual Report

Popup Annual Report

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