Fred Boucher


Brief: create an immersive experience that showcases SAP's capabilities on a 20m interactive screen wall in headquarters. Throw in content, IA, UX and UI. Go.

Agency: Siegel & Gale
Role: Lead design, content concepts, UX & UI design (pre-prototyping stage)
Scope: Create concept, content and navigation principles for an immersive wall (Kinect) at the heart of SAP's headquarters. 



Navigation & Interface

How we got there

The wall experience was integrated in an overall visitor programme that required consistency and continuity. The vast SAP content was prioritised in key topics/scenarios to maximise potential for user interaction and impact. The delivery included UI guidelines, assets and hi-fi visual narratives for each topic, for the client to develop and prototype.