Agency: Siegel & Gale
Role: Lead design, content concepts, UX & UI design (pre-prototyping stage)
Scope: Create concept, content and navigation principles for an immersive wall (Kinect) at the heart of SAP's headquarters.
Navigation & Interface
How we got there
The wall experience was integrated in an overall visitor programme that required consistency and continuity. The vast SAP content was prioritised in key topics/scenarios to maximise potential for user interaction and impact. The delivery included UI guidelines, assets and hi-fi visual narratives for each topic, for the client to develop and prototype.